Magic Marxie
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From the Flubber Gallery collection.
All photos copyright Abby Weissman, 2008

The MINIATURE SPORT CARS line featured both the Disney (Mickey, Donald, Pluto and Goofy) and Popeye characters (Popeye, Olive, Bluto and Wimpy) in a variety of sports car-type vehicles. Each character appeared in three different cars -- and there were up to 12 different types of racing and sports cars of the day, as well as a Volkswagon Beetle and a Jeep. The automobiles represented included what appears to be a wide range of late-1950s foreign cars, including: Formula One-type racing cars, a Mercedes, Jaguars, BMWs, and Alpha Romeos. All the cars and the small character figures were hand painted, and the cars came in different colors.

A second edition of miniature Disney cars was also available featuring Old Time American cars (pictures to come). It was called appropriately OLD FASHIONED CARS. The series featured the same four Disney characters (Mickey, Donald, Pluto and Goofy) in one of four different "antique" cars: a Stanley Steamer, a Stutz Bearcat, a 1910 Ford, and a 1910 Studebaker.

MINIATURE SPORT CARS were sold in small Disneykin-like individual boxes like the ones shown at the top of the display - for 10 cents each.

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ELM logo   The display is branded wit the ELM logo. ELM was a Hong Kong-based subsidiary of Louis Marx Toys. The initials ELM stands for Empire Louis Marx. ELM products are essentially the same as those made by the Louis Marx Toy Company. Individually-boxed Disneykins were frequently sold under the ELM trademark.

Website created by FlubberGallery, NYC, USA. All photographs by Abby Weissman unless noted.
All original content copyright The Flubber Gallery. Contact for information.
Last updated 6.29.08
© 2008, All rights reserved.
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